Pakistani businessmen Khalid Mahmood Raja and Khalid Chaudhry were sworn-in by Pakistani Ambassador Khan Hasham bin Saddique as president and chairman of the Riyadh-based Pakistan Investors Forum (PIF) respectively, at a ceremony here recently. The new PIF team also renewed their pledge to work tirelessly to strengthen trade and investment ties between Saudi Arabia and Pakistan.
Several other office bearers of the new PIF including Ghulam Safdar, vice president; Babar Shah, general secretary; Tanvir Mian, joint secretary; and Zahid Latif Sandhu, finance secretary also took oath of office.
Ambassador Saddique said: “There is need to increase Pakistani exports to Saudi Arabia, which amounts to a meagre $400 million annually.” This is insignificant keeping in view the two-day trade, which exceeds $2.5 billion annually, he added. In fact, Pakistan mainly imports oil and oil products from the Kingdom, which account for 90 percent of total imports from Saudi Arabia.
“The political and security relations between Riyadh and Islamabad are at a high strategic level, but our commercial relations are far below our expectations,” he added.
“The Pakistani economy is growing consistently and Pakistan’s GDP growth rate will be above 5.5 percent for 2017-2018 and 2018-2019 ... Pakistan continues with economic reforms and pursues policies that make the country compete better in global markets,” the ambassador said.
PIF President Raja said that the PIF works closely with the Saudi Arabian General Investment Authority (SAGIA) and the Pakistan Embassy. He called on the Pakistani government “to design and offer easy investment schemes for overseas Pakistanis.” Raja thanked the Riyadh-based “Knowledge Core” led by businessman Amir Shahzad.
Chairman Chaudhry said: “I am happy to be entrusted with this leadership position of the PIF that provides me with another avenue of continuing the work I have been promoting virtually all my life.” He said that “about 60 percent of the top 100 companies of the Kingdom have been headed and built by Pakistanis.”
Several appreciation trophies were also presented to leading investors, former PIF office bearers and promoters including Shahzad and Shamshad Siddiqui.
The Riyadh-based PIF is an association of Pakistani businessmen and investors. It has a total of about 400 registered members.

The Levi’s brand has officially launched its first store in the Kingdom located within the Riyadh Gallery, which is one of the most popular malls in Saudi Arabia. The Levi’s store, which opened on Feb.2, is located in prime location in the 120,000-square-meter shopping mall and showcases a bespoke take on the latest global concept. The 135-square-meter Levi’s store claims to offer an elevated shopping experience, with increased visibility throughout the store.
The store offers Levi’s fans a larger shopping space and elevated design details intended to create an inviting and relaxed vibe. The store has a natural look and feel that pays homage to the Levi’s brand’s commitment to quality, craftsmanship and heritage.
“This new store represents the ultimate expression of the Levi’s brand’s store design,” a press release said.
It will carry a broad assortment of the Levi’s Red Tab Collection, offering the best in denim for men and women with iconic pieces, authentic original denim, brand new performance benefits and premium fabrics.
The store is open from 9.30 a.m. to 11 p.m.

Samsung Electronics Co., Ltd. has introduced the Samsung Galaxy S9 and S9+, smartphones that “reimagine the way people communicate, share and experience the world.”
The Galaxy S9 and S9+ drive innovation with Samsung’s advanced camera. The smartphones are redesigned with a new dual aperture lens that powers an innovative low light camera, super slow-mo video capabilities and personalized AR Emoji.
The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos and a refined edge-to-edge Infinity Display — a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.
“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, president and head of IT and mobile communications division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only do the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”
Consumers today want a smartphone camera with state-of-the-art technology, so they can express themselves with high-quality images and tools to tell their own, unique story. The Galaxy S9 and S9+ cameras are built with these consumers in mind, with a super speed dual pixel sensor with dedicated processing power and memory to take shots with high photo quality.
Samsung lets users create an emoji that looks, sounds and acts like them. AR Emoji uses a data-based machine learning algorithm, which analyzes a 2D image of the user and maps out more than 100 facial features to create a 3D model that reflects and imitates expressions, like winks and nods, for true personalization. AR Emoji shares users’ real-life emotions not only in video but also with a range of stickers and uses a standard AGIF file format so users can share their emojis across most third-party messaging platforms.
Samsung’s intelligence platform, integrated into the camera, uses augmented reality and deep learning technologies to provide helpful information about a user’s surroundings.

DHL Express Saudi Arabia, the international logistics company, is celebrating its win of the Top Employer Award 2018 for the fourth year in a row. DHL is the only company to be recognized in all regions and one of only 13 companies worldwide to be recognized as the Top Employer Global.
“We are proud and delighted at winning this prestigious award over four consecutive years,” said Faysal El-Hajjami, country general manager, DHL Express Saudi Arabia. “This outstanding achievement recognizes our dedication to the development of our people and our organization. It is a true and real example of our commitment that falls in line with one of our global pillars to being an employer of choice.”
DHL Express Saudi Arabia is committed to the National Transformation Program 2020 and Vision 2030.
It is also committed to empowering women in the work place. At its call center in the Eastern Province, the company employs 60 female agents who work together in a dedicated facility separate from their male counterparts.
“Our people are everything at DHL Express. They form the backbone of our global transport network, they differentiate us from the competition by going the extra mile and most importantly, they deliver the customer experience. It’s therefore extremely gratifying to see our investments in our people recognized by organizations such as the Top Employers Institute,” said Ken Allen, CEO, DHL Express.
Regine Buettner, executive vice president, global and Europe HR, DHL Express, said: “DHL Express employs about 100,000 international specialists in more than 220 countries and territories worldwide. With such a diverse and truly global workforce, our HR function is essential to creating attractive working conditions to attract and retain talent, cultivating a network that operates as one, and helping our business to remain successful in a rapidly changing world.”
“DHL Express Saudi Arabia earned the certification as a Top Employer because our employee offerings across all criteria surpassed the required certification,” added El-Hajjami. “As a certified Top Employer, DHL Express Saudi Arabia can proudly display the exclusive Certification Seal for a year. The Certification Seal is not only a symbol of a successful employee environment, but also recognizes our commitment to optimize, develop and work with employees to become an even better employer.”

The Saudi Telecom Company (STC) is participating in the Mobile World Congress (MWC) 2018 in Barcelona, Spain from Feb. 26 to March 1.
Abdullah Al-Abdulqader, STC board chairman, Khaled Biyari, STC Group CEO, and several other corporate executives are attending the event.
“STC is pursuing digitalization in line with Saudi Vision 2030,” Biyari said. “The company is playing a fundamental role in enabling digital services in both the public and private sectors.”
During the event, the Saudi telecom giant aims to demonstrate its excellence as a leader for the ICT industry in the Middle East.
“Through several agreements and a modern booth, STC will review its role in digitalization transformation aligning with the Kingdom’s vision, and supporting e-services in both the public and private sector. In addition, STC will sign several MoUs with a number of global partners in order to upgrade its network to 5G, becoming the first company to use this technology in the Middle East,” the company said in a press release.
STC’s booth at the event presented several 5G solutions and services such as smart cities and IoT.

The Genesis G70 luxury sedan, which is due to launch in the Middle East in April, has received the 2018 iF Design award for automotive product design, presented by the World Design Guide. This marks the first iF Design award win for Genesis since the 2015 launch of the luxury brand.
“We are very proud that the World Design Guide recognized the G70 as a leader in automotive design,” said Executive Vice President Luc Donckerwolke, head of Genesis design. “As a design-driven brand, Genesis will continue to progress the art of athletic and elegance throughout our current and future products.”
The iF Design award honors the G70 for excellence in automotive design. The G70 expands the brand’s appeal in a performance-driven direction, with sporty character lines and strong, sculpted surfacing.
Its main character line, the “Parabolic Line,” carves along the side leaving constant tension across its muscular body. The visual relationship between the crest grille and headlamps defines the Genesis signature face. Above the grille sits the iconic Genesis logo.
“The Middle East is a vitally important market for the Genesis brand, with a luxury segment that is very strong and also very demanding, the key to success is to satisfy the highest expectations of our valued customers,” said Altar Yilmaz, head of Genesis for Africa and the Middle East. “This award adds to our excitement as we prepare for the new model’s launch, knowing that we have something truly outstanding to offer.”
Presented by the World Design Guide, the iF Design award is one of the world’s most important prizes for excellence in design. In 2018, companies from 54 countries submitted 6,402 products to be judged by an independent international jury of 63 design experts.
Genesis designed the G70 with the global luxury consumer in mind. Sales began in South Korea in September 2017, with additional market launches planned in spring 2018.

Mastercard, a leading technology company in the global payments industry, was named the “Technology Company of the Year” at the Arabian Business KSA Awards 2018.
The event recognizes and rewards outstanding success, excellence and innovation across various industry sectors in Saudi Arabia, including companies and individuals that have made a vital contribution to the vibrancy of business within Saudi Arabia and across the region, particularly across many work streams underpinning and supporting Vision 2030.
J.K. Khalil, cluster manager, Mastercard Saudi Arabia and Bahrain, accepted the award on behalf of Mastercard at a ceremony held on Feb. 19 at the Riyadh Marriott Hotel.

The Saudi Dental Society and Colgate have kicked off a month-long campaign to improve oral hygiene across the Kingdom, as part of their joint commitment to raising nationwide standards.
‘Oral Health Month’, the joint community focused initiative, launches on the back of a recent survey commissioned by Colgate, which revealed that more than 75 percent of residents across the Kingdom admitted to visiting a dentist only when they are in pain and need treatment.
Speaking at a press conference to announce the annual Oral Health Month campaign, Dr. Fahad Al-Shehri, president of the Saudi Dental Society, urged the dental care industry to support their drive to raise awareness of preventive oral care habits across the Kingdom.
“With more than three-quarters of the population yet to adopt proactive dental care practices, it is evident that there is still a major need for change in the way residents approach oral care. Through community led initiatives, such as Oral Health Month, we hope to increase awareness among residents of all ages, especially the younger generation, allowing them to start implementing healthier oral care habits early on in life,” said Al-Shehri.
The effects of poor oral care was further highlighted through the recent survey when almost 50 percent of respondents confirmed they felt that having bad teeth impacted their overall health — which ultimately impacts one’s overall self-confidence.
“We want to encourage everyone, especially the youth across the Kingdom, to smile more and feel confident enough to smile without worrying about the condition of their teeth,” said Marios Trikides, marketing director, Colgate.
Residents can visit the campaign’s website www.colgateamanah.com to book a free dental appointment at their closest community clinic.
Colgate will be running road shows across Riyadh, Dammam and Jeddah with dental check-up booths set up across several malls that allow mall-goers and families the chance to have a free dental check-up.

King Abdulaziz City for Science and Technology, represented by the Badir Program for Technology Incubators and Accelerators, is participating in the Arab Innovation 2018 conference. The three-day event will run until Wednesday at the Dubai World Trade Center. The conference has showcased the latest innovations and technologies that will redraw the map of energy, environment, finance, business, health care, medicine and science sectors.
The Badir Program offered Saudi startups an opportunity to showcase their innovative projects in front of experts, investors and visitors. More than 200 global, Arab and Gulf companies are participating in the first edition of this regional event.
Nawaf Al-Sahhaf, CEO of the Badir Program for Technology Incubators and Accelerators, said: “The forum provides a good opportunity to connect with participants and exchange business and innovation experiences. The participation of international and Arab companies to show their innovations with a series of accompanying workshops is considered as a crucial event which can be invested in building effective partnerships and understandings that help to provide sustainable solutions by deepening the concept of innovation and incorporating it in all strategies.”
He added: “We have many innovative incubators in the fields of technology, health care, transportation and financial services. Therefore, by our participation in this conference, we seek to highlight the projects related to pioneer experiences and innovations in these areas as well as to highlight the role of the Badir Program in incubating and launching initiatives that support innovation in the technical field.”
The Arab Innovation forum aims to serve as a platform for international and Arab companies as well as startups, innovators, entrepreneurs, investors and innovation experts to show their innovations, discuss various topics and build business relationships that enrich the economy.

Etihad Etisalat (Mobily) has signed a memorandum of understanding with Huawei to launch 5G tests for the first time in Saudi Arabia. The MoU was signed this week in Barcelona, Spain at the Mobile World Congress 2018 by Ahmed Aboudoma, Mobily CEO, and Zhang Dongliang, Huawei CEO.
Aboudoma said: “We are working at Mobily to achieve one of the pillars of the Kingdom’s Vision 2030, in which the Kingdom is seeking to increase high-speed Internet coverage in different regions of the country, and enhance the quality of connection. In order to achieve this goal, we are signing an MoU with Huawei and other enterprises that has a track record in launching new telecom technologies.”
The MoU is in line with Mobily’s aim to achieve one of the goals of Vision 2030, focusing on the development of the Kingdom’s technologies to be at par with the international telecom industry.

The Dar Al-Hekma University Law Team for the fifth time has been crowned the best law team in the Middle East by winning the 8th Annual Middle East Vis International Commercial Arbitration Pre Moot’s “Regional Champion Award.”
This accolade cements the university’s position as the best law school in the Middle East once again, Dar Al-Hekma said.
Not only did the Dar Al-Hekma University Law Team win the overall competition, they won a further three out of five awards. The team won the “Best Claimant Memorandum” and “Best Respondent Memorandum” awards while student Bashayer Binyamin was awarded the “MENA Chambers Award.”
The Dar Al-Hekma University Law Team consisted of students Dana Al-Aqeel, Ragad Al-Faraidy, Yara Al-Sayegh, Bashayer Binyamin, Rana Mudarris and Hadeel Tayeb. They were coached by Duaa Amer and Wid Massoud supported by alumnae Jude Jamjoom and Dara Sahab. The Dar Al-Hekma University Law Team faculty adviser for the competition was Sairah Narmah Alqasim.
Suhair Al-Qurashi, president of Dar Al-Hekma University, said: “I am delighted that the hard work put in by faculty members and students of our law team has resulted in winning this important competition for the fifth year in a row. It’s amazing to see just how far we have come as a university and hopefully this will continue in the following years.”
“Dar Al-Hekma is proud to win this award for Saudi Arabia,” she added.
The Dar Al-Hekma University Law Team is an all-female team and the only team from the Kingdom. The team competed against 17 teams from 11 countries. The participating countries this year included the UAE, Qatar, Kuwait, Lebanon, Sri Lanka, Tunisia, Iraq, Afghanistan, Bahrain, Jordan and Iran. The competition was held at the Royal University for Women in Bahrain from Feb.19-23.
The Annual Middle East Vis International Arbitration Pre Moot is an International Commercial Arbitration competition organized and supported by among others, the UN (UNCITRAL), CLDP (Commercial Law Development Program) part of the US Department of Commerce, USAID (US Agency for International Development), the US Department of State, MENA Chambers, CILE (Center of International Legal Education, University of Pittsburg), BCDR-AAA(Bahrain Chamber of Commerce) and Wolters Kluwer.

The needs of electric car owners must be included in future plans for residential buildings, along with clear strategies for retrofitting existing homes with overnight recharging points, Hyundai’s top manager in Africa and the Middle East has said.
Mike Song, the carmaker’s head of operations for the region, said Hyundai has ambitious plans for low- or zero-emissions cars in the region, and that internationally it has a wider range of drivetrains than any other company, including fully electric, plug-in, hybrid, and hydrogen fuel cell.
While each technology has its advantages, Song said that fully electric vehicles, using batteries for energy storage, offer the fastest route toward zero emissions — as long as people can keep their cars charged. With current home design, that may not be possible.
“There is now very real consumer excitement around electric driving,” Song said. “In our existing urban design, however, the only people who can realistically make that switch are those who live in a house or villa with an attached garage, because they are the only ones who can plug into a power supply to recharge overnight. If you park on the street, or even in basement parking for an apartment building, keeping your battery charged will be much more difficult.”
While cities worldwide are experimenting with kerbside recharging points for cars parked on the street, Song said it will be down to property developers and managers, as well as homeowners’ associations, to make sure that residential carparks can provide a charging socket for each car that needs one, along with a system for billing the cost.
This will most likely need planning authorities, including governments and municipalities, to incorporate recharging points into their planning regulations — both as a standard requirement on new buildings, and with clear guidelines on upgrading existing properties.
“We must ensure that, if you have allocated parking for an apartment, you can expect to recharge an electric car as part of that parking,” said Song. “Given time, consumer demand will ensure this happens, but the authorities can help drive the transition by including this expectation in building codes.”

Ford is increasing production of two popular full-size SUVs to meet surging demand for both models ahead of their arrival in the Middle East. The Lincoln Navigator, the company’s new luxury SUV flagship, and the Ford Expedition have both undergone a complete redesign.
The company is using advanced manufacturing technologies and an upskilled workforce to increase line speed at its Kentucky Truck Plant to build even more Lincoln Navigator and Ford Expedition SUVs, boosting production targets approximately 25 percent since last fall when the SUVs hit the market.
A new $25 million investment for additional manufacturing enhancements brings Ford’s total investment at the Kentucky Truck Plant to $925 million and allows the company to increase manufacturing line speed.
This investment and advanced manufacturing upgrades are examples of the company’s quest to improve its operational fitness. Upgrades include 400 new robots, a new 3D printer that enables workers to make parts and tools more quickly and cheaper, as well as enhanced data analytics to keep the assembly line moving as efficiently as possible.
Crystal Worthem, Ford Middle East and Africa’s marketing director, said: “We knew that the Middle East would fall in love with the Expedition and Navigator — but we’ve been floored by the interest both all-new SUVs have had ahead of their arrival. Both have been tailored to deliver the best on- and off-road performance, power and capability for customers in a region where uncompromising dependability is essential.”
“Launching Lincoln’s flagship SUV in such a receptive market is incredibly exciting and we really can’t wait for the first customers to get their hands on theirs. For Ford, the all-new Expedition heads our robust SUV lineup, making it the freshest lineup of SUVs available in a highly competitive scene for 2018,” Worthem added.

The Saudi British Bank (SABB) and King Abdullah University of Science and Technology (KAUST) have launched the second phase of the “TAQADAM” program to support university-based entrepreneurs’ projects. These include 37 teams of students and faculty members from 18 Saudi universities. This came after the success of the program in its first version.
TAQADAM is an example of SABB’s major initiatives in support of the Kingdom’s Vision 2030, and an aspirations model to support the SME sector in the Saudi economy.
SABB is providing financial grants for new projects and innovative ideas of the students and faculty members and turning them into emerging companies with much potential.
The TAQADAM program supports initiatives in various fields such as financial technology, digital solutions, industrial solutions and food and water sustainability.

Members of Prince Mohammed bin Fahd University’s American Society of Mechanical Engineers (ASME) will take part in an international competition for the best manufacturing robot in California on March 22-26.
A team of eight students from the university’s mechanical engineering department are preparing the robots for the competition.
ASME students won second place in the regional Student Design Competition in Beirut in 2015.

The first-ever Carnival of Student Clubs and Activities was held last week at King Faisal University (KFU) in Al-Ahsa.
The aim of the three-day event on Feb. 20-22 was to offer a platform of creativity, learning and fun for the student community.
Each participating student club had a leading role.
The idea was hatched by a group of 13 KFU students: Al-Reem Al-Mutlaq, Reem Al-Zamami, Hadeel Al-Humam, Maram Busahail, Faye Bodai, Noura Al-Jughaiman, Najla Al-Hamali, Razan Bamousa, Al-Hanouf Al-Taisan, Bushra Al-Najar, Latifa Al-Sumail, Jumana Al-Jughaiman, and Alia Al-Dosary.
The accomplishment of 400 student volunteers bringing this vision to life showed the great potential of student leadership and work.
It was supervised by KFU’s deanship of student affairs, and sponsored by the university director.
Upon arrival, visitors were amazed by the transformation of a general students’ area into a true replica of a carnival.
People were welcomed by volunteers, who guided them on where to start and what to try first. There were student translators for English speakers.

Huawei, a leading global ICT solutions provider, and Zain, a leading telecommunications provider in the Middle East and Africa, have signed a memorandum of understanding (MoU) to develop a new network strategy in Saudi Arabia. The aim of the MoU is to accelerate the realization of 5G networks in the Kingdom and assist Zain in building the most advanced end-to-end networks in the region in order to deliver outstanding user experience to customers and improve operational efficiency for organizations.
Under the terms of the agreement, Huawei and Zain will strengthen their existing collaboration to further the progress of a number of innovative technologies. The two companies will work together to accelerate the deployment of 4.5 to 5G networks, make further advances toward full cloudification, and produce additional strategy and planning in the field of ICT synergy cloud. The two companies will also pool together their market knowledge, sharing insights and business strategies with one another. The ultimate goal is to deliver better user experience and services to their customers in Saudi Arabia.
Sultan Abdulaziz Al-Deghaither, chief operations officer at Zain Saudi Arabia, said: “Zain Saudi Arabia is pleased to strengthen our existing relationship with Huawei, a powerful partner in the region. Our goal is to always ensure that our customers have access to the latest technology in order to serve them in the best possible way, and we believe that this collaboration will be beneficial to that aim. We are also excited to make further inroads in the cutting-edge field of 5G, an exciting technology with the potential to be a driving force in the digitalization of the Kingdom.”
Dennis Zhang, CEO of Huawei Tech Investment Saudi Arabia, said: “A core pillar of the Huawei way is our belief in the open sharing of information, and this MoU is another step on the path to creating a collaborative ICT ecosystem in the Middle East.”

Technogym, a global producer of design and technology-driven fitness equipment and the official supplier of the last six Olympic games, has announced the launch of “Skillrun.”
It is the first treadmill to combine cardio and power training in a single solution, all in order to meet the training requirements of both elite athletes and fitness enthusiasts.
“Skillrun sets a new benchmark in performance running and answers the needs of all runners, from sprinters to marathon runners to triathletes. Thanks to unique multi-drive technology, Skillrun offers both cardio training and resistance workouts to enhance endurance and power,” a press release said.
The company said the interactive UNITY console — the same platform and interface offered throughout the entire Technogym range — allows users to access a completely customised workout experience, engaging and motivating them through digital content, personalized training programs and data tracking.
Skillrun offers a wide range of workouts including high intensity interval training, speed resistance training and neuromuscular training as well as entertaining programs to motivate the user.
Some of its features specifically designed for athletic and performance style training include:
• Fast Track Control: Adjust speed and incline on-the-fly while exercising
• Maximum Training Space: A wide belt (55 cm) and streamlined frame
• Speed and Incline: Up to 30km/h speed and incline ranging from -3 percent to +25 percent
• QUICKPAD: Change speed and gradient with just one touch thanks to dedicated buttons
• Speed-shift: Create on-the-fly interval training profiles and switch from one speed to another with a simple touch of the Fast Track Control
Skillrun also allows the user to perform a variety of cardio and power workouts, such as:
• Running session: The exclusive and interactive technology known as Biofeedback tracks and monitors the main running parameters in real time, providing color-coded feedback that enables the user to track and improve their performance.
• Parachute training: Users can strengthen the resistive power and top-end speed with parachute training, which recreates the feeling of running outdoors with a parachute. Resistance is minimal at the start and increases as the user gains speed.
• Sled training: Allows users to train their power and can recreate the feeling of pushing a sled on grass. Resistance is high at the start and decreases at a constant rate.

Alhamrani-Fuchs Petroleum Saudi Arabia Ltd. has announced the near launch of the upgraded version of Titan Super GT, later this month. The new product comes with a three-pronged technology that will greatly enhance engine efficiency by preventing oxidation sedimentation, as well as protecting valve-moving units and reducing fuel consumption.
The new product has been approved by the American Petroleum Institute (API), which represents all facets of the oil and natural gas industry with more than 650 members including companies related to the oil industry and its associated sectors such as the automotive industry. It is also certified by the Saudi Standardization, Metrology and Quality Organization.
In addition to motor oils, Fuchs produces more than 10,000 types of products, which are used in many sectors such as aviation, energy production, agricultural equipment, electronics, medical devices, glass and paper, and food industries among others.
The presence of the company since 1931 in Mannheim, Germany, home to the giant automakers, has played a key role in the development of Fuchs oils and lubricants responding in real-time to the requirements of the automotive industry.
The company includes 57 operating companies and 34 production plants in more than a 100 markets around the world.
Fuchs International is represented in the Kingdom by Alhamrani-Fuchs Petroleum Saudi Arabia Company Limited (AFPSA), a partnership between Fuchs Petrolube SE of Germany and Alhamrani United Company of Saudi Arabia, which owns a modern industrial complex in Yanbu Industrial City, the largest of its kind in the Middle East and North Africa.

Toshiba TEC and Arabian Business Machine Co. (Olayan) have announced the launch of the e-STUDIO 3508LP series. It is the world’s first series of monochrome multifunction systems with Toshiba’s unique hybrid print technology. Saudi Arabia has been chosen as the first country to launch this product within the GCC countries.
“With the increase in environmental awareness, we truly believe that in today’s world businesses have to operate efficiently, economically and ecologically if they want to be successful,” said Pradeep Kumar, head of business solutions at Toshiba Gulf.
He added: “Our unique hybrid print technology, which is also the world’s first, allows businesses to print efficiently while also achieving their environmental goals. By bridging the gap between reducing paper usage and recycling paper, our customers can use less paper without having to change their printing habits.”
Toshiba has a strong and successful partnership with Arabian Business Machine Co. (ABM) and Olayan in Saudi Arabia since 1983 and for the high level of commitment toward the business, Toshiba has been presented the ABM “Outstanding Achievement” award in the “Color MFP & Solution Sales in MEA region” category.
Newly and recently launched eBN series models allow customizable user interface (UI) based on customer requirements.
e-Bridge Cloud Connect(ECC), a remote fleet monitoring and service management tool, helps ABM to remotely monitor the existing Toshiba machines and manage them proactively.
Toshiba e-STUDIO3508LP has won the Buyers Lab’s Outstanding Achievement in Innovation award. For over 50 years, Buyers Lab has been the global document imaging industry’s resource for unbiased and reliable information, test data, and competitive selling tools.
Ihab Wahba, general manager of Arabian Business Machines Co., said: “Toshiba’s innovative and unique printing technologies represent an important drive in the protection of our ecosystem and utilization of ecofriendly machines that help save the environment and natural resources for the coming generations.”
He added: “We, at ABM, offer managed print services to our valued existing and new customers, to get a crystal-clear vision of printing environment and reduce operating costs and avoid paper wastage while enhancing performance and productivity, and saving the environment.”